Evaluating Adoption Of Green Concepts In Tourist Resort Development In Calabar

Abstract

Regional development is fueled by tourism. Resorts are charming locations created to provide visitors with a tranquil experience. However, the local culture, community development plans, and the natural ecosystem are all impacted by the construction and operation of resorts. This introduces the concepts of green building, green resorts, and green tourism. Green building lessens its impact on the environment. Green tourism places a higher priority on community benefits, cultural sensitivity, and environmental preservation while green resorts employ green building practices. According to statistics, Nigeria and Africa have not embraced green tourism development very much. The majority of studies concentrated on entertainment and economic factors, leaving a gap in the study of green and sustainable issues. By assessing the adoption of green concepts in Calabar, Nigerian tourist resorts, this study fills that knowledge gap. The obstacles to implementing green building techniques include a lack of knowledge, a lack of funding, a shortage of environmentally friendly products, and a lackluster government effort. The study looks into how widely green ideas are being used in resort construction. Using a quantitative methods design, questionnaires were used to gather quantitative data on adoption levels, Seven hundred questionnaires were sent to resort developers, operators, legislators, and designers. The study's findings showed a low-to-moderate adoption level. According to this study, there is a moderate level of adoption of green building practices. Operators can increase the adoption of green resorts if they are educated of its low operating costs benefits and that eco-friendly travel is preferred by tourist. Particular obstacles to the adoption of green practices have been identified as Costly start off capital (84%) Insufficient incentives (79%) low awareness (68%) Eco-materials are scarce (62%). The discussion is moved from presumptions to data-driven understanding thanks to the quantifiable evidence and practitioner insights it offers. The Recommendations are Government Grants and Incentives, Mandatory Green Policy Framework, Training and Capacity Building, Local Manufacturing of Sustainable Materials, Marketing and Public Awareness and Public-Private Partnerships (PPPs). Future studies should examine the economic benefits of developing green resorts, visitor perceptions, and longitudinal adoption trends.