The Role Of Mass Media In Combating Environmental Degradation In Jos Plateau State : A Critical Assessment

Abstract

This paper critically examines the role of mass media (print, broadcast, and digital) in combating these challenges. Leveraging agenda-setting theory and empirical examples, the study highlights how media raise awareness, influence policy, and mobilize communities. Environmental degradation remains one of Nigeria’s most pressing challenges, resulting in deforestation, desertification, pollution, and loss of biodiversity. This poses urgent developmental and public health threats. While policy responses have been established, their effectiveness largely depends on public awareness and engagement. This paper critically assesses the role of mass media in combating environmental degradation in Nigeria. However, its effectiveness is undermined by underfunding, weak institutional capacity, ownership bias, and security threats to journalists.  Drawing on case studies, media content analysis, and scholarly literature, the paper reveals that while the media plays a vital role in environmental communication and public mobilization, its impact is undermined by limited coverage, poor investigative reporting, ownership bias, and weak policy support. The paper concludes with strategic recommendations to enhance media impact in environmental communication that a more strategic, inclusive, and well-funded media approach is essential for sustainable environmental management in Nigeria.